The recurring theme of fear of rejection reflects a culture that pressures us to perform busy-ness, while offering tools of convenience that lead us toward solitude and insecurity.
I began this project thinking about friction, and how we might divert the path of least resistance toward togetherness instead of isolation. One nuance I picked up along the way was that, in addition to adding or removing friction, design has the power to provide traction.
People aren't just static objects, sliding along some imaginary slope. We have agency to do what's important to us, but our contexts can make it harder or easier. By taking the first step, Social Creatures provide a foothold toward human connection.
That said, my main hope for this project is that it starts conversations. For me, it has already been an opportunity to connect with lovely people, talking about their values and frustrations, and celebrating the time we spend together.